Case Studies
How we helped clients just like you
Choose your adventure
Which success story makes your ears perk up?
In 2012, Kathy Garst pivoted her career from nurse to real estate broker. She started out as many do, with a homemade logo and no marketing plan. She was never really sure where she should be spending her money, so her approach was to “throw everything against the wall and see what sticks.”
Over the next year, Kathy’s vision for her business grew dramatically, and she was ready to bring in the expert help she needed to get there.
Discovering the Distinction
Building the Brand
Elevating the Client Experience
Alongside branding, we worked to develop marketing that reflected Kathy’s client-focused culture. Listening to the team and her clients’ needs, we created collateral that streamlined and elevated her clients’ experience at every touchpoint, from a value-packed, mobile-friendly website to informative packets for new buyers and sellers.
Planning for Continued Growth
Each year, we develop a goal-driven annual plan and budget to guide marketing activities so every dollar is spent with intention. From online marketing to outreach activities, we’re there every step of the way to keep the Kathy Garst Sales Team growing and profiting.
Today, thanks to consistent and strategic action, the Kathy Garst Sales Team has the second largest sales volume among all Capital Area Realtors.
“Sarah's ability to brand me through a variety of masterful marketing ideas has kept me top of mind and the real estate professional to call first.
By utilizing advanced digital marketing tools to target potential clients effectively, Sarah has helped assure that my real estate team gets qualified prospects. She has raised our brand’s awareness organically. From quality content to optimized ads, Sarah has made the most of our marketing budget to attract the most prospects.
Sarah manages potential issues upfront and is solution-based. She has a keen eye for detail. Timeliness of a project is important, and Sarah insists on the best possible results. She is a trusted steward of my marketing budget and makes certain that it is spent in the most efficient way.
There is no one I trust more with my team’s reputation than Sarah.”
KATHY GARST, BROKER & FOUNDER
Kathy Garst Sales Team
The Real Estate Group
DMS was working hard to attract new SLPs to their growing business, but needed help to meet their recruiting goals. And while they hoped to attract the “right” candidates who were aligned with their mission and brand values, they hadn’t yet identified what those were—making it hard to identify their best fit candidates.
Highlight the strengths
Clarify the culture and values
Streamline the application process
More and better-quality candidates
“Sarah had the personality and expertise to work with a small business that had been functioning for over 20 years and was able to guide my staff toward new ideas that produced amazing results!
Although we thought we knew exactly who we were, we couldn’t figure out how to communicate our values. When trying to hire additional staff in the 28 states in which our specialists do business, we found ourselves needing to better identify why they would want to come to work for us.
By working with Sarah, we found that we needed to clarify our brand values with the intention of hiring people who fit with our mission. Once our brand was defined, the website and online marketing were aligned in order to solidify our messages. This alignment made a huge difference in not only the look and feel of our small business, but in the types of candidates we attracted.
Sarah’s knowledge, attention to detail, experience, and insightful recommendations were consistent with her professional experience.
Carol Winchester, President
Dysphagia Management Systems
The existing church leadership had a very conservitive view of what a church service should look like, and the result was that the congregation skewed toward an older demographic.
Pastor Johnson had a hunch that offering a greater variety of services and programs would attract a more diverse audience than they had previously been reaching—but before making drastic changes, he needed more than a hunch.
Building the ideal survey
Recruiting respondents
Providing incentive
Clear and confident direction
The survey returned valuable information for SFC leadership, including awareness and opinion of several local churches, importance of various aspects/programs, respondents’ description of their “ideal church,” as well as demographic questions to determine differences among age groups etc.
We provided Pastor Johnson with a clear direction on what the community (members and non-members) wanted from a church. He was able to present his ideas with the church elders, supported by a slideshow of real, easily digestible data and verbatim responses from church members and non-members.
“As the world constantly changes, churches, businesses and organizations need someone to help them better understand and navigate their current reality.
I found Sarah to be a breath of fresh air when it comes to working with “experts” in the marketing world. Her personal transparency and innate ability to relate to the issues pertaining to our project were spot on.
She not only met deadlines but graciously helped keep us on track in order to get the results we needed in a timely manner.
Dave Johnson, Preaching Minister
South Fork Church
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