Work with Us
Branding & Marketing Services
It's time to put your foot down.
On the accelerator, that is.
The ground is broken. Your feet are wet. You know your business inside and out, and your unique expertise has gotten you this far.
But, you’re not a marketer. The tasks that you know can explode your business growth are ever-looming, and let’s be honest—you’d rather do just about anything else.
In a rare moment of calm, you hatch out some ideas. But the day-to-day always comes back to steal your attention and any hope of a strategic marketing plan goes back to the dusty shelf.
For the record...
It's not just you.
If you’re like most of our clients, you’ve probably…
Tried growing and connecting with your audience on social media, but your team is too bogged down with the day-to-day to do it consistently
Felt a little sheepish when a new client or customer sees that less-than-professional logo or website that you’ve had since opening your doors
Put profit-boosting marketing efforts on the back burner because it’s too overwhelming to plan and coordinate
The key here is that each and every one of our clients took action to break through the competition to grow their business more effectively than ever before.
Now, let’s work together to grow your business.
We want all of our clients to get the most out of their investment, so we begin every client relationship with an introductory call. From there, we’ll work together to identify the services that best fit your goals and budget.
Branding & Marketing Services
Here are some of the services we’ll consider as part of your custom package:
Hear me when I say this:
But if you don’t know why buyers should choose you, then they definitely don’t know.
And without knowing exactly what makes your brand unique, the visual aspects of your marketing don’t feel aligned or cohesive. It feels like your branding is always a “work in progress,” and you’ve been stuck too long at the same level in your business.
It’s time to stand up and boldly claim your corner of the market.
It might seem like a logo refresh or updated website will move you toward your growth goals. But without an underlying strategy focused on your market, your goals, and your unique business, you’re just throwing spaghetti at the wall to see if it sticks.
Our 3-phase approach to branding ensures you’re building your brand on solid ground:
Phase 01:
Discovery
First, we’ll dig deep into your business and market to find the gold nuggets that will form the foundation of your brand strategy. We’ll use proven methods like:
- Internal strategy workshops
- Customer focus groups and/or interviews
- Competitor research
At the end of this phase, you’ll get a detailed research report that will give you clarity and direction for your brand and marketing decisions going forward.
Phase 02:
Define & Design
- Define your brand strategy
- Design your visual identity
- Refine your overall brand experience
It all comes together in your custom Brand Guide, a nicely bound book that includes both strategy takeaways and your visual identity guidelines.
Additionally, you’ll receive supporting digital files including logos, fonts, etc.
Phase 03:
Launch
Let’s pop the champagne! In this final step, your brand comes to life in a whole new way as we apply your new look and voice across every part of your customer journey. This may include:
- Print collateral like business cards, letterhead, and brochures
- Digital media like your website and social media
- Signage, uniforms, and anything else that your brand touches!
We’ll launch every element of your new brand within a short time period to ensure a cohesive look. Then, it’s time to celebrate!
Are you ready for a brand that starts a new season of growth in your business?
And if you could just connect with them, you could exponentially broaden your reach.
But, one little thing: you’ve already got a full plate with, you know, running your business. And when you do find time to post, it feels random and has little to no impact.
So, how are other businesses growing through social media?
The not-so-secret ingredients: clarity and consistency.
Clarity in your audience, in the problems you solve, and in your plan to connect with them is essential to create content that resonates. Clarity comes from having a strategy and a plan.
And consistency in showing up for your audience and connecting with them.
So, if you're looking for:
Greater reach and more people familiar with your brand
…because people prefer to do business with companies they are familiar with
Increased engagement from your target audience
…which leads social media platforms to show more of your content
More new clients and customers from social media
…who come to you pre-sold because they are already familiar with your brand
Confidence that your social media strategy is working
…with measurable results that can be refined and optimized as time goes on
Then you need social media strategy
Available in three tiers:
Foundational Social Strategy
All of our clients start with a social strategy, which will give you:
- Clarity on your audience’s interests and problems
- Advice on what platforms to utilize for your specific business
- A content framework that will help you know what to post and when
Social Strategy +
90-Day Content Calendar
Get everything our Foundational Strategy clients get, plus…
- A done-for-you 90-day content calendar so you always know what to post
Full Social Media Management
For the business ready to completely outsource social media marketing:
- Social media page creation and optimization
- Content created for you based on your strategy and goals
- Content posted for you, so you never have to lift a finger!
- Engagement and community management
Ready to start using social media to its full, revenue-growing potential (like, yesterday)?
When you know, you know...
You're ready for professionals to take the wheel.
You're at a stage in your business where there's no time to waste. You want a comprehensive marketing solution that's centered around your unique goals and budget, without having to manage all of the moving pieces. Our comprehensive marketing services include:
Annual marketing plan
We’ll plan out a year of impactful marketing that supports your unique needs and goals.
Annual marketing budget
Every dollar will be spent with intention to get maximum results for your investment.
Expert implementation
We oversee any projects and assemble the perfect team to crush your marketing goals.
Tracking results
We track and measure everything so you’ll know what’s working and how to improve.
Social Media Strategy
That builds relationships, increases engagement, and grows revenue